2924 Springfield Rd.
Welcome to the Broomall Amazon Fresh!
Thanks for stopping by The Retail Connection again! In today's edition, we'll be taking a tour of Amazon Fresh's second location in Pennsylvania: the Broomall store, which opened on September 8. This store was a former GIANT that closed in December 2019. The building dates back to the early 60's when it was a Two Guys department store. Inside, this store has the "Just Walk Out" system, which allows you to shop without actually having to check out. Let's step inside and take a look at this brand new supermarket!
There are separate gates to enter depending on if you're using the Just Walk Out feature or if you're shopping the traditional way. Both entrances lead into the produce section.
As you can see, there are dozens of cameras hanging from the ceiling. I'm assuming this is because of Just Walk Out.
Meat and seafood are in the back corner, past the produce section.
The deli and prepared foods section, or "fresh kitchen", is along the left wall. They sell pizza, sushi, sandwiches, and other hot foods. There's a small seating area, but nothing significant.
The salad bar and olive bar are also in this department.
Frozen foods are in aisle 6.
In our final interior shot, we see the checkout lanes (only one was open), the seating area for the fresh kitchen, and the customer service section. These stores also have Amazon lockers and take Amazon returns.
Other Images of Interest
Street View Images
2018
This store was a GIANT until they relocated down the road in December 2019. I'd say Amazon Fresh probably goes up to where the GIANT logo is on the façade.
That's all for today's post! Let me know what you think about Amazon Fresh. It's certainly a different kind of grocery store. I did notice that the product selection could've been better. Anyway, thanks for reading The Retail Connection: Just walk out!
Aesthetically, the store doesn't look bad. It's nothing fancy, but at least Amazon adds in some pops of color among all the black and gray. It's weird seeing all those cameras on the ceiling too. I know 90% of them are probably there for the purpose of 'Just Walk Out' and not true surveillance purposes, but it's still a bit creepy seeing so many everywhere looking at you. If an Amazon Fresh ever opens by me I'd probably go there to experience it at least once, although it doesn't seem like anything too revolutionary like Amazon tried to make these stores seem at the start.
ReplyDeleteI agree, the cameras are slightly unsettling. And I only went this time to see what it was like inside. It certainly isn't revolutionary, and the only major departure from a regular store is Just Walk Out. This store is too far from me to be my regular place to shop, but I doubt I would go even if I did live close because it's truly nothing special.
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