Lidl | Vineland, NJ

 

1107 W. Landis Ave

Welcome to the Vineland Lidl!

We haven't seen a Lidl that looks like this in a long while! The last time I made a post about one of this ilk was back in October of 2022, when, in the very first post on this blog, we toured the Folsom Lidl. That store was the very first Pennsylvania Lidl; this store is also special, as, in addition to being New Jersey's first Lidl, it was the first location in the Philadelphia area. It opened on November 16, 2017, the same year that Lidl expanded into the United States, just about five months after their first American stores opened in the Carolinas and Virginia. Inside this store we go!

This store has a slightly more deluxe version of the Folsom decor, with more color and pictures.

Produce and the bakery department encompass the grand aisle that we see when we walk in. While this store has the same layout as Folsom, the building seems to be quite a bit bigger so everything is more spaced out.

Wholesome variety is on the right side of the store.

As is usual with discount grocery stores, the store doesn't have any sort of meat or seafood department, so they're sold in freezers.

Dairy is on the back wall of the store.

A large selection of random general merchandise, ranging from games to clothes to kitchen gadgets, takes up the center portion of the store.

A look at aisle 5.

Frozen foods and various drinks and paper products are on the right wall of the store.

The checkouts on the front end. While this store seemed to have much more space than Folsom, the checkouts were somehow even more cramped.

I came. I took pictures. I blogged.

Other Images of Interest

Street View Images

2023

You can't see it in the photo, but in every Street View photo taken since the store opened, there has been a "now open" banner in the parking lot, even several years after it opened. It wasn't there when I went, which could be a good sign or a bad one.

2018

A "now open" sign would still be acceptable here, since the store was under a year old. Also, if you compare this picture with the 2023 one, you'll see that Lidl has added "FOOD MARKET" signage on the front of the store. Folsom has done the same. I guess Lidl is having issues with people not knowing what kind of store they are?

Nearby competition

0.3 miles away: Walmart Supercenter of Vineland

Directly across the street from Lidl is the Walmart Supercenter in town. It opened in 2009 on the site of a former Jamesway, and it's one of the larger Walmarts that I've seen. Judging by the color scheme on the outside, it seems like it still has a Project Impact decor on the interior.

0.4 miles away: ShopRite of Delsea

We saw the ShopRite next door last week. It opened in 2013 and was much busier (and much nicer) than the Lidl, though they're definitely a different type of store.

Thank you for joining me on this tour! This store wasn't bad, but it was weirdly empty inside. There were barely any shoppers, and the large size of the store compared to the other Lidls I've been to did not help with that. But the store itself was still nice. That's all for this week, and I'll see you next time! The Retail Connection: Rethink grocery.

ShopRite | Vineland, NJ

 

1255 W. Landis Ave

Welcome to the Delsea ShopRite!

It's been a month since we've been in South Jersey! The last time was back on July 12 when we visited the Marmora ShopRite and, in true New Jersey fashion, we'll be seeing another ShopRite today. The Delsea ShopRite is one of two in Vineland, the other being further down Landis Avenue. That store opened back in the late '70s, while this one opened in 2013. It replaced an older and much more hidden store about a half a mile northeast that opened in 1986. This store is owned by the Bottino family, who also own the Millville location. I just threw a lot of links at you; let's go inside now!

A few stores-within-a-store in the lobby here: Great Clips and RiteCare on the right side, and ShopRite Wines & Spirits on the left. The RiteCare clinic was also a feature of the previous Delsea ShopRite (which, by the way, is now a storage facility; it was unlikely to become another supermarket due to its hidden location).

Now we enter the actual supermarket, with the floral department to the right.

Mrs. B's Homemade Kitchen Secrets and The Wok at the ShopRite are across from floral, with cafe seating in the front corner. This store has the exact same layout as the Millville Bottino's ShopRite, though with much gaudier decor. It doesn't look too bad, but I'd say it was dated when it was installed in 2013.

The gourmet delicatessen is serving Boar's Head.

Across from the delicatessen is the produce market. I actually do quite enjoy the decor as it looks here.

The expansive bakery department affixes the corner of the grand aisle. This store seems to have more references to Bottino's than the Millville store does.

The store also has a nice seafood department, serving the catch of the day. I really like the  tiled flooring in this part of the store.

The cheese bar is in the back of the produce department. Millville also has this feature, but it's larger.

A butcher shop and various meat selections along the back wall. The 2000s ShopRite slogan "Always Fresh, Always for Less" is incorporated into this store. Another ShopRite slogan is on the front wall.

This picture isn't showing anything in particular, but I wanted to include it to show just how large the back actionway is. In many stores, it would be half the size of this. This store is quite large.

A look at the double-wide aisle 8. While this store and Millville share a lot of similarities, these aisle markers (other than the general layout) are the only thing that's exactly the same.

Dairy and frozen are in the last few aisles of the store, where windows let a lot of natural light in.

Another funky tile pattern and a "This is your neighborhood, this is your ShopRite" sign as we head towards the exit doors.

Customer service is in the front of the store.

Normally, in a ShopRite, the pharmacy would be along the front wall, but, due to the wine and spirits section in this store, it instead divides the produce section from the aisles.

Other Images of Interest

Street View Images

2023

While the inside of this store is quite nice, I'm not a huge fan of the look of the outside. I don't really love the stone used around the entrance.

Nearby competition

0.4 miles away: Lidl of Vineland

Next week, we'll be taking a look at this store, which is located right next to the ShopRite and is visible from the parking lot, though you can't get from one store to the other without getting back on Landis Avenue. This store opened on November 16, 2017 as the Philadelphia area's first Lidl.

0.4 miles away: Walmart Supercenter of Vineland

This Walmart Supercenter is located directly across the street from ShopRite. It opened on January 20, 2009. This property originally held a Two Guys, which opened on June 15, 1966 and closed in December 1981, later becoming a Jamesway before closing in 1995. It was demolished in 2007 for the Walmart.

Thank you for reading this post! I quite enjoyed this store. While I think the decor is a little over-the-top in some places, it's still a really nice store and definitely one I would want to come back to and shop at again. Next week, we aren't going far - only next door to the Lidl! See you there! The Retail Connection: Check out happy.

ShopRite | Vineland, NJ

 

3600 E. Landis Ave

Welcome to the Landis ShopRite!

Hello again, and thanks for stopping by The Retail Connection! This post will mark our first time inside a Village ShopRite. Village Super Market is one of the larger Wakefern members, with 30 stores in northern New Jersey, southern New Jersey, and, for whatever reason, Lutherville-Timonium, Maryland. This store was built in the late 1970's, and I believe it was originally a Starn's ShopRite but was owned by Village by 1986. Inside the store, we'll see Village's standard 2000's decor package. Let's step inside!

A very expansive produce section takes up most of the far right wall. This store only has one set of entrance doors, so this is what everyone sees when they walk in.

Customer service is next to the entrance doors across from produce.

The deli is in the back right corner. Village stores always refer to the delicatessen as the "appy", short for "appetizing store". Appetizing stores were Ashkenazi Jewish stores in New York City in the 1800s that sold foods that go with bagels, such as fish and cheese. This term is never used in south Jersey, and I'm not sure how common it is in north Jersey or the New York City area nowadays either. "Appy" has fallen out of favor in more recent Village decor packages in favor of "deli" or "delicatessen".

Prepared foods on Bistro Street are next, with the freestanding soup and salad bars on islands across.

Seafood is next. All of the departmental signage in this decor has the name spelled out on a circle that says "Village Market" around it. It works here, but not so much in other areas, like "Village Customer Service Market".

And a look at all the service departments on the back wall.

Well, I guess not all of the service departments, as there's also service meats in the meat alcove, alongside pre-packaged meats.

The aisle markers incorporate the pre-2002 logo and are obviously older than the rest of the decor. They've held up pretty well, though.

Milk, juice, and the rest of dairy take up the right side of the store. I guess dairy doesn't get a cartoonish Village Market sign.

Frozen foods are in the last few aisles, and here's a look down aisle 20. The cases on the right side are older than the ones on the left.

Ice cream is in the front right corner and gets its own signage and graphics.

The bakery is next to ice cream, set away from the rest of the service departments like a 90's GIANT.

Floral and the pharmacy are next. I love how they called the floral department "horticulture". 

Here's a close-up of the pharmacy, which was closed for the day when I stopped by.

A look at the busy but pretty organized front end. The store wasn't overly crowded, but almost every register was open.

Here's a closeup of the huge "We're not just a supermarket... we're ShopRite" slogan across the front wall. I find it kind of funny how instead of thanking you for shopping, they're just boasting that they're not just a supermarket... they're ShopRite.

And, before we go, here's a look at the old-school ShopRite logo on the front of the building. I don't know for sure that this is original to the store, but it's pre-2002 at least.

Other Images of Interest

Street View Images

2022

I would guess the last time this store had any exterior changes was when the new script logo was put up, which happened before 2008.

Nearby competition

2.9 miles away: Acme of Vineland

The ShopRite's closest competition is this Acme nearby. While the ShopRite is slightly larger, the Acme is more modern and has a better location (although the ShopRite is easier to enter). We saw this store last week, and you can check it out here. It seems both stores do a good business, as they've coexisted for over 25 years at this point.

Thank you for shopping with The Retail Connection! I was pleasantly surprised by the conditions of this store. While it isn't necessarily modern, it's pretty large, very clean, and the employees are all extremely nice. I spend most weekends near this store, and while I hadn't even known about it until I came here to take pictures, I think I'll start regularly shopping here. I can't speak for all Village stores, but if this one is indicative of the rest, they put on a great show. See you next week! The Retail Connection: Check out happy.