ShopRite | Millville, NJ

 

2130 N. 2nd Street

Welcome to the Millville ShopRite!

Today on The Retail Connection, we'll be touring this very nice ShopRite in Millville. The store was opened by the Bottino family in August 2007, as their second store under the ShopRite name. There used to be an Acme next door and a Pathmark across the street, but those stores closed in 2011 and 2010, respectively. It's no surprise ShopRite survived, not only because of their dominance in South Jersey, but also because this is a very nice and large store with a lot of selection and special departments. The layout of this store is very similar to the Eddystone location we visited in January.

Produce is in the center right of the store, and is directly ahead of you when you walk in. As we will see throughout the tour, it's no secret that this store is a Bottino's ShopRite.

Floral is across from produce on the front wall.

Mrs. B's Kitchen and the Asian Wok buffet are across from floral. When I hear Mrs. B, I think of the Bradlees spokeswoman.

When you have your food, you can eat in Mrs. B's Homemade Corner Café. The store restrooms are also in this area. It's a pretty good-sized food court for a supermarket.

The corner delicatessen and grab & go foods are on the far right wall past the bakery. I really love the décor used in this store. It's funny how some ShopRite stores have beautiful interiors, while others are hideously ugly and outdated.

Apparently, Mrs. B runs the bakery, too. I wonder if there really is a Mrs. B.

The seafood market is the first service department we encounter behind the produce area. In case you were wondering, the coordinates on the sign are for Fifth Avenue in New York City.

Now, we're jumping to the service departments on the back wall for the Bottino's Custom Cuts Butcher Shoppe.

The back wall is mostly meats. This store has a grand total of five individual departments that sell meat.

A look down aisle 5 with these nice aisle markers.

Across from the grocery aisles in the back left corner is the milk barn. It's a nice section, but no milk barn will ever beat the milk barn of Albertsons' Grocery Palace.

In this shot, we get a look at the store's expansive selection of ultra milk from renowned dairies such as Coca-Cola and PepsiCo.

The first part of frozen, with mostly frozen dairy products, wraps around to the left wall. The signage above the freezers specifically says "farm fresh dairy", but considering there are hot dogs directly below that fixture, I'm not sure that's entirely true.

The rest of frozen is in an alcove on the front wall, with frozen dinners as well as frozen seafood and meats.

The pharmacy is past frozen foods. ShopRite closed 62 in-store pharmacy departments in 2021, but this one was spared so it must do well.

HABA is in the aisles across from the pharmacy. They get their own aisle markers with a special icon. In my opinion, it looks just like the BP logo.

Like a typical mid-2000's ShopRite, customer service is along the front end across from the checkouts. This store also has an in-store dietician to the right of customer service.

Other Images of Interest

Street View Images

2019

Here's an early-morning shot of this store on a nicer day. This ShopRite has a very nice exterior.

Nearby competition

1.1 miles away: Aldi of Vineland

Other than this Aldi, which opened in October 2019, this ShopRite doesn't have much competition. The Acme and Pathmark closed pretty quickly after ShopRite opened, so obviously they weren't much of a threat.

Thanks for joining me for a tour of this deluxe ShopRite! This is a beautiful store that, like any New Jersey ShopRite, does extremely well. I visited on a Saturday afternoon in mid-May and the store was jam-packed. Until next time, this has been The Retail Connection: Check out happy!