ShopRite | Wilmington, DE

 

1300 Rocky Run Parkway

Welcome to the Brandywine Commons ShopRite!

Of the six states that ShopRite operates in, Delaware has the lowest amount of stores, with only six locations, mainly in Wilmington. Additionally, all of the locations are owned by the Kenny family. This store opened on January 5, 1994 and, along with the store in the First State Plaza, was owned by Ron Cutler, but obviously was taken on by the Kenny family somewhere along the line. Here's an article featuring a photo of the inside of this store from shortly before its grand opening (by the way, the Chestnut Hill ShopRite was, in fact, saved, and remains open today). Inside, the store has the same decor as all other Delaware ShopRites. Let's head inside and take a look!

The floral shop is just to the left in the entrance foyer.

The ShopRite Kitchen and the deli are in an island on the left side of the grand aisle. The health and beauty department is on the opposite side of the island.

Your neighborhood vegetable stand opposes the hot food offerings.

The fresh bakery is quite simple, but attractive. Definitely more understated than the kitchen and deli, but nicely so.

The fisherman's cove follows the bakery, and bears a slight resemblance to what was seen in the Eddystone ShopRite's seafood department, though that store has since been remodeled.

Fresh meats are on the back wall, and the dairy department comes after that. Purple seemed to be quite a common color for ShopRite in the early 2010s. We saw hints of it in the West Chester store, and Hatfield looks like a grape exploded in the store.

Aisle 13 is mostly canned and jarred foods.

Dairy and frozen run down the left wall and continue into the front corner.

If this looks busy to you, just wait until we get to the Food Lion! Side note: I believe the "cashier on duty" signs are there because, from late 2021 to late 2023, this store reverted to all self-service checkouts, to much criticism. They eventually turned back to having manned checkouts.

Other Images of Interest

Street View Images

2013

Interestingly, this store was previously signed as a World Class Store. I didn't realize that branding was ever used outside of the Saker ShopRites in central Jersey.

Nearby competition

1 mile away: Sprouts Farmers Market of Wilmington

This Sprouts, the first and only one in the state, opened on March 11, 2020, in what was formerly a Barnes & Noble from 1998 until relocating in 2019, and originally a Pathmark from 1969 to 1997 (probably one of the first Pathmarks that wasn't originally a ShopRite).

1.2 miles away: Giant Food of Wilmington

Slightly further down Route 202 is the Wilmington Giant Food, which originally operated as Super G from 1995 to 2005 before becoming a regular Giant. The next closest Giant is in Bear.

2.9 miles away: Acme of Foulk & Naamans

Last week, we saw the Acme in the F&N Shopping Village, which originally opened in 1968 and has been expanded and renovated several times since then. It currently has the early version of Quality Built for decor.

What did you think? This seemed like a really nice ShopRite to me, as do most of the ShopRites owned by the Kenny family (though the Chestnut Hill one is certainly... interesting). Next week, we'll be seeing a store brand-new to the blog. See you then! The Retail Connection: Check out happy.